Theeru Media — Editorial Policy

Guiding principles for lifestyle and current affairs coverage.

1. Editorial Vision & Purpose

  • Lifestyle Focus: Showcase stories that inspire, entertain, and inform readers about culture, fashion, wellness, food, travel, and modern living.
  • Current Affairs Focus: Provide accurate, balanced, and contextual coverage of government policies, public affairs, and issues that directly affect readers’ daily lives.
  • Tone: Engaging, accessible, and professional, balancing aspirational lifestyle content with credible public affairs reporting.

2. Editorial Independence

  • The magazine operates independently of political parties, interest groups, and advertisers.
  • Editorial decisions are made solely on journalistic merit, reader interest, and relevance, not on external influence or commercial pressure.
  • Government-related stories will be fair, balanced, and free from political bias.

3. Content Standards

Lifestyle Content

  • Focus on authenticity: avoid exaggerated or misleading claims about health, beauty, or products.
  • Ensure inclusivity: reflect diversity in gender, age, culture, and lifestyle representation.
  • Sponsored content: Clearly label sponsored/advertorial content to maintain transparency.

Current Affairs Content

  • Reports must be fact-checked and sourced from credible, verifiable authorities (government releases, official documents, expert interviews).
  • Coverage should maintain neutral language and avoid sensationalism.
  • Opinions and commentary pieces should be clearly labeled as analysis or editorial, not reported news.

4. Accuracy & Verification

  • Fact-Checking: All claims, statistics, and government-related statements must be cross-verified with at least two credible sources.
  • Corrections Policy: Errors will be corrected promptly and transparently, with a correction note appended to the original story when possible.

5. Ethical Guidelines

  • Conflict of Interest: Writers and editors must disclose personal, financial, or political affiliations that may affect objectivity.
  • Respect for Privacy: Private lives of individuals will be respected unless coverage serves a legitimate public interest.
  • Responsible Use of AI/Photography: Images must not be misleadingly altered. AI-generated or stock visuals must be disclosed where applicable.

6. Balance & Fairness

  • Government coverage will reflect multiple perspectives — including official statements, opposition voices, and independent experts.
  • Lifestyle features must avoid reinforcing stereotypes or harmful narratives.
  • Space for reader feedback will be provided to promote open dialogue.

7. Editorial Review & Approval

  1. All content undergoes two-stage review:
    • Content Editor Review – for accuracy, fairness, and alignment with editorial tone.
    • Final Approval – from the Managing Editor before publication.
  2. Sensitive government-related stories will be reviewed by senior editorial staff for compliance with legal and ethical standards.

9. Transparency with Readers

  • Sponsored content, partnerships, and collaborations will be clearly labeled (e.g., “Paid Partnership” or “Advertorial”).
  • Editorial corrections and updates will be issued publicly when necessary.
  • Readers can contact the editorial team via a dedicated feedback and complaints channel.

10. Continuous Improvement

  • The editorial team will review this policy annually to reflect changes in media law, technology, and reader expectations.
  • Regular training sessions will be held for writers and editors on ethical journalism, fact-checking, and responsible reporting.