Beverage brand Hard Mountain Dew has announced a massive $1 million cash prize for anyone who can provide definitive, conclusive proof that the elusive, legendary creature known as Bigfoot actually exists. According to a report by the New York Post, the company officially launched its high-stakes "Bigfoot Bounty" contest, calling on outdoor enthusiasts, seasoned trackers, and curious believers across the United States to step forward with their best evidence.
The nationwide contest is slated to run through November 30, offering amateur cryptozoologists a generous window to venture into remote forests and gather their findings. However, company officials noted that claiming the seven-figure windfall will be an exceptionally formidable task, emphasising that only airtight, undeniable documentation will be considered for the ultimate reward.
Under the official contest rules, participants must be at least 21 years old to enter and must submit their materials directly through the company’s dedicated contest portal. Organisers stressed that submissions must feature genuinely irrefutable evidence of the creature, establishing a remarkably high bar designed to filter out casual claims and unsubstantiated sightings from the outset.
To prevent an influx of staged hoaxes, digitally manipulated imagery, and cheap practical jokes, the brand has instituted rigorous verification standards. Submissions will be scrutinised and judged by prominent Bigfoot authority Bryce Johnson, widely recognized for his extensive fieldwork and role as both star and executive producer of hit documentary programming focused on tracking Sasquatch in North American wilderness areas.
With Johnson overseeing the evaluation process, organisers hope the campaign will elevate the conversation surrounding the fabled cryptid while rewarding authentic, groundbreaking discovery. Whether the initiative yields a long-sought scientific breakthrough or simply fuels legendary campfire lore, hopeful monster hunters now have a compelling, million-dollar incentive to comb the wilderness before the late-autumn deadline.