State Trading Organisation (STO) has announced its official participation in this year's edition of the Hotel Asia Exhibition, setting up a comprehensive multi-segment pavilion at the event. Scheduled to kick off at the Hulhumalé Synthetic Track, STO's presence will highlight three of its core operating divisions: STO General Trading, STO People’s Choice, and STO Energy.
At the center of STO’s exhibition showcase is an interactive culinary station featuring live demonstrations prepared with ingredients available directly from STO People’s Choice Supermarket. Throughout the three days of the event, attendees visiting the pavilion will also be offered complimentary beverages courtesy of Coffee State, alongside detailed briefings on STO’s expanding consumer goods and commercial product portfolios.
Marking a major milestone during the fair, STO plans to officially unveil a brand-new commercial line on the second day of the exhibition. To celebrate the launch, the pavilion will host exclusive tasting sessions, inviting hospitality executives and the general public to sample artisanal ice creams and specialised desserts crafted using the newly introduced product.
Beyond retail and food supply, STO Energy is targeting the Maldives' resort and hospitality sector by showcasing its marine fuel transportation and bulk bunkering solutions. Representatives will engage directly with resort operators, engineering leads, and procurement teams to evaluate shifting market demands and outline efficient supply logistics across island properties.
Adding an engaging dimension for visitors, STO is running interactive promotional contests, including daily prize drawings through a "Register & Win" program at the booth. Additionally, visitors who follow the official STO People’s Choice social media pages can enter the "Follow & Win" campaign for a chance to win a premium dishwasher, with the entire exhibition running through to the 30th of the month.